BUYING

How to Describe Your Dream Home So AI Can Find Better Matches

Search tools match on what you give them. The difference between a disappointing result and a useful one is usually six specific sentences.

DreamSold Insights · Majid Ghalamshahi · 3 min read

"A nice three-bedroom in a good area under a million" is a reasonable thing to say to a person, who will ask follow-up questions. Given to a search tool it produces hundreds of results, most of which you would reject on sight, and the tool has no way of knowing which ones.

The fix is not longer descriptions. It is specific ones, in six areas.

1. Where, as a shape rather than a word

Name actual municipalities or communities, or give a commute: a destination, a method, a maximum time, and the hour you travel. "Within forty minutes of Union Station by GO at eight in the morning" is a searchable statement. "Close to downtown" is not.

2. What kind of home, and what you refuse

Detached, semi, freehold town, condo town, apartment. Say which you want — and more usefully, which you will not take. A tool that knows you will not consider a basement unit or a ground-floor apartment can remove them instead of showing them to you forty times.

3. The budget, and what it includes

Give a range, not a ceiling, and say whether the top of it is what you are approved for or what you are comfortable with. Those are frequently different numbers and the gap between them is where regret lives. If you are considering a condominium, say what monthly fee you can live with, because the fee changes what a given price means.

4. Rooms, counted the way you will use them

5. The two or three things that would make you say no

This is the most useful information you can give any search, human or otherwise, and almost nobody volunteers it. Backing onto a highway. No elevator. A busy street. A basement with low ceilings. Carpet throughout. Each one you name removes a category of listing you were going to reject anyway.

Preferences narrow a search. Deal-breakers sharpen it. Most people supply only the first.

6. Timing and flexibility

When you need to move, and what you can bend. A buyer who must close by a fixed date and a buyer who can wait for the right property are shopping in different markets with the same money, and knowing which one you are changes what should be shown to you.

A description that actually works

Why this helps more than it looks like it should

A good search is mostly elimination. Every specific thing you state removes a category of listing rather than one property — and the result is a short list where each entry is worth a real look, instead of a long list you scroll past.

It also makes the conversation with your agent better, for the same reason. Six sentences written down beats an hour of discovering the same things one viewing at a time.

A search tool organises what is available. It does not value a property, judge a neighbourhood, or replace seeing a home in person.

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